Advertise on The Cusp
One thing is for sale: a rotating advertising slot on a county’s page of a state directory. Three advertisers share it, it is labeled as paid, and it rotates, so nobody holds the top of it. It sits outside the ranked results, it does not move anybody up the list, it does not put anybody on the list, and it cannot be bought past.
Not currently selling
We have taken the checkout down while we build the audience. The state directory pages do not yet get enough readers for this to be worth anybody’s money, and we would rather say so than take it.
The rates below are published so you can see them, and they are what we intend to charge. If you want the slot for your county when it opens, write to hello@thecusp.app and we will come back to you with the actual traffic figures for that state’s directory page before asking you for anything.
Thank you for your response. ✨
This is a waiting list, not an order. Nothing is charged, no card is asked for, and being on it buys you no position — the ordering rule is published and contains no price. When the directory page for your state has readers worth your money, we write to you with that page’s actual traffic figures first.
- One county, one yearMaximum three per county. Includes the expanded profile — photograph, full biography, fee structure, courts you appear in, languages — which is no longer sold separately.
- $490Not on sale yet
- Founding rate (limited time), first yearFor an advertiser starting within 12 months after placements go on sale, in each of up to eight counties. $490 a year after that. Same listing, same terms.
- $440Not on sale yet
- Each additional countyFounding advertisers pay the founding rate in each of up to eight counties in the first year. After that, $490 each. Beyond the founding offer there is no volume discount, because the cap exists to guarantee that being big buys nothing.
- $490
- StatewideThere is no statewide rate for professionals. Connecticut has eight counties and three slots in each; selling the state to one firm would mean handing it a slot in seven counties it has no office in.
- Not sold
- One county, one yearMaximum two per county
- $490Not on sale yet
- One county, monthlySame listing, same terms. Cancel any time.
- $49Not on sale yet
- Founding rate (limited time), first yearFor an advertiser starting within 12 months after placements go on sale, in each of up to eight counties. $490 a year after that. Same listing, same terms.
- $440Not on sale yet
- Each additional countyEach, at $490, or at the founding rate for a founding advertiser in up to eight counties. One checkout per county, so each one names its own.
- $490Not on sale yet
- StatewideNot sold yet. There are no advertisers yet, so we will revisit a statewide price as the directory grows.
- Not sold
The arithmetic, since a saving stated as a percentage is usually a flattered one. Twelve months at $49 is $588. The annual rate saves $98, which is exactly two months. The founding rate saves $148, which is three months and a dollar. It is the same listing on the same terms either way — paying for a year does not buy a better placement, because there is no better placement to buy.
Why there is no statewide price yet. No advertiser has bought a county, so there is nothing to base a statewide price on. We will revisit it as the directory grows.
You will have seen the other kind of directory. You pay, you go to the top, nobody is told why, and the list is worth nothing to the person reading it. That is the thing this site was built as an alternative to, so what is sold here is narrower than you are used to — and the limits are the product, not the fine print.
Your listing at the top of your county’s section on your state’s directory page, above the listings that did not pay, for a year. It carries a Paid placement label, inline with your name.
Entry, a credential, a badge, a rating, or a word of editorial praise. Paying does not get you verified and does not change what your license check says. Money buys a position. It never buys entry.
If you are not already listed, you cannot buy your way onto the page. Listings are free and open to any professional holding a current license, whether they have heard of us or not. Start there — find your state’s page from the directory — and if you are not on it, tell us and we will check your credential and add you, at no cost.
Three per county. Two for movers. When a county is full it is full, at any price. There is no tier above this one, no exception for a larger firm, and no version of a bigger payment that opens a fourth slot. If a county is taken, you go on the waitlist in the order you asked, and nothing moves anybody up it.
The reason is simple arithmetic about trust. A county page where the top is for sale without limit is a page a reader learns to scroll past, and a placement on a page nobody trusts is worth nothing to you. The cap is what keeps the position valuable.
Your county is the county of your published office address, not your service area. Every firm serves the whole state; if service area decided it, everyone would appear everywhere and the caps would be meaningless. Two genuine offices in two counties can hold two placements — two listings, two fees.
Your listing carries the words PAID PLACEMENT, inline with your name, always visible — not a footnote, not a legend, not something that appears on hover. We use the reader’s word rather than ours: “Featured” is what you are buying, “Paid” is what they need to know.
Above the list, every reader sees this line: “Paid placements appear first and are labeled. Everything below them is ordered the same way for everyone.”
Some advertisers will find that uncomfortable. It is worth being plain about the trade: a reader who knows exactly why you are at the top, and trusts the rest of the page because of it, is worth more to you than a reader who suspects the whole list was bought.
Can I pay more to be first among the three?
No, and there is nothing to buy that would change it. The three rotate daily, in an order seeded by the date, so each of you holds the top slot the same number of days over a month. It is seeded by the date rather than shuffled at random for a reason: a page that renders differently on every load cannot be audited, and if you ever say you never appeared, we can both go back and check a given day. The order is generated on our side, so it is the same in the app as on the web.
How much traffic does the page get?
We are early, and we would rather tell you that than dress it up. The site is more than nine hundred pages across all fifty states, every figure traced to the court’s own published source with the date we checked it. Traffic is modest and growing, and we do not report figures for the first six months of a placement. A monthly number from a site this new measures the weather rather than the page, and we would rather say that than send you noise with a decimal point on it. After six months we will tell you the real number if you ask, including when it is small. What we will not do at any point is quote you a flattering one. If traffic is the thing you are buying, the honest advice is to wait — the founding rate exists precisely because the early advertisers are taking a position on where this goes rather than buying an audience that is already here.
What if I cancel?
Cancel any time. The placement runs to the end of the year you paid for and nothing further is charged. Nothing is refunded, because nothing is taken away — you bought a year and you get the year. At the end of it your listing simply returns to its ordinary position and stays on the page, free, as it was before.
Can you take my listing down because someone complained?
A complaint on its own, a competitor’s objection, or us changing our mind about a firm we still believe qualifies — none of those ends a placement. Two things do, and neither is refunded: your credential lapses, or the listing was obtained by misstatement. Both are entirely within your control.
And one more, which we are naming here rather than leaving in the contract. Section 5.2 of the advertiser terms ends a listing on specific reader-reported conduct — holding a case file hostage over a bill, dishonoring a discount code you published, retaliating against somebody who reported you. You get 48 hours to respond, and then we decide. That is not the same as “somebody complained,” and we are not going to pretend the clause does not exist on the page you read before paying.
Do you take a share of any case or closing?
No. No referral fee, no percentage, nothing tied to whether a reader becomes your client.
Email hello@thecusp.app with your firm name, your published office address and the county you want. We will tell you whether it is open, how many of the three are left, and what happens next. If it is taken, we will tell you that too, and where you sit on the waitlist.
We work by email. There is no call to book and nobody will ring you. Email is genuinely the fastest way to reach us and it is the only channel we watch.
There is a phone number, (203) 293-8271, and it exists for one reason: a lot of professional contact forms will not submit without one. It goes to voicemail, the voicemail is transcribed to email, and we answer by email. Nobody sits by it. We would rather tell you that than have you leave a message and wonder.
Paying does not buy you a place on the page. It cannot, because the two things that decide whether you can have one — whether your credential checks out, and whether your county still has a slot — are checked by a person, and that happens after the payment, not before it. So here is exactly what your money does.
- You pay $490 and tell us your county, your license or USDOT number, and which of the two placements you want.
- We check the credential against the issuing body’s own register, and the county against the cap. This takes a few days and it is done by hand. It is the reason the listing is worth anything.
- If it checks out and the county has room, the placement goes up and your year runs from that day — not from the day you paid.
- If the county is full, or the credential does not check out, you get every dollar back and nothing goes on the page. No fee, no part-refund, no credit toward something else.
Paying does not move you up the waitlist. The waitlist is in the order people asked, and a payment does not count as asking earlier. If you would rather find out whether your county is open before any money moves, email first — that is still the better route, and it is the one we would use.
There is no checkout at the moment. Email us and we will show you the traffic first. There is deliberately no general “buy” button here: the row you pick is what decides the product, the amount and the cap that applies, and a second button asking the same question again is how people end up buying the wrong one. The four steps above apply to every rate.
Then you cannot buy it, and we will not take your money for it. If you pay for a county that turns out to be full, the payment comes back in full — not a part refund, no administration fee — and nothing goes on the page. What we can offer instead is the waitlist, and it is worth being precise about what that is and is not.
It runs in the order people asked, and paying does not enter it. A payment is not an earlier inquiry. Nothing moves anybody up it, at any price, at any firm size, for any length of commitment.
A placement runs to the end of the period it was paid for. So a slot frees in exactly four ways, and we would rather list them than leave you guessing:
- An annual advertiser reaches the end of their year and does not renew. That is a date we know, because we know the day their placement went up.
- A monthly advertiser cancels or stops paying. Their listing runs to the end of the month already paid for, and the slot frees at the end of it.
- A credential lapses. The placement ends there and the slot frees that day. Nothing is refunded. Keeping the credential current is the one thing the listing rests on, and it is entirely in the advertiser’s hands.
- A listing turns out to have been obtained by misstatement — a claimed office that does not exist, a credential never held. Same treatment.
Beyond those and the reader-report ground at section 5.2 of the terms, there is no other way — and in particular we will not end somebody else’s placement early to make room for you, whatever you offer. That is not us being difficult. It is the same promise from the other side: the rule keeping you out this month is the rule that stops you being bumped once you are in.
What we will tell you when you ask. How many firms are ahead of you, and the earliest date a slot could open — which is when the current placements’ paid periods end. That is a real date rather than a guess. What we cannot tell you is whether those advertisers will renew, and we will not pretend to know.
The full terms are published rather than emailed, on the principle that a reader is entitled to see what an advertiser agreed to as easily as the advertiser is. Read them here — section 11 covers Featured placement, the caps, the county rule and what ends a placement.
And if you want to know exactly how this site earns its money, all of it, that is published too.
Prices on this page: Featured county placement $490 a year, maximum three per county. Moving and storage placement $490 a year or $49 a month, maximum two per county. Limited-time founding rate: $440 in the first year, in each of up to eight counties, for professionals and movers starting within 12 months after placements go on sale; each additional county $490. Statewide is not sold yet. One price for a county placement, because two different numbers for the same thing tells a reader nothing except that nobody checked. Founding-rate terms updated 7 November 2026. Prices last set 12 September 2026; full rate card published here 13 September 2026.